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Duta Arief Christanto Pengarang

This study aims to provide digital marketing training to grade XII Accounting and Multimedia students at SMK Mawar Saron Taman Royal, Tangerang City. The community service implementation method was carried out through four stages: preparation with questionnaire distribution to measure initial capabilities, material preparation based on needs analysis results, training implementation for 3 hours with three material sessions, and evaluation through final questionnaires. The training was attended by 35 participants and conducted on January 13, 2025. Evaluation results showed 98.3% of participants were satisfied with the training provided. A total of 65.2% of participants already had basic digital marketing knowledge, 72.8% were interested in the material provided, and 50.6% were interested in pursuing careers in digital marketing. This training successfully improved students' understanding of digital marketing, social media usage for marketing, and legal aspects in digital technology.