JURNAL
Factors that influence purchasing decisions at shopee marketplace during the Covid-19 pandemic
- Bagikan:
The Covid-19 pandemic has slowly changed people's behavior, one of which is
making purchases. Many factors influenced a person to make purchases during
the pandemic which the Shopee marketplace has responded well by providing
various additional features to make it easier for consumers to shop from home.
This study aimed to examine whether purchase intention is able to mediate the
effect of perceived trust and perceived risk on purchasing decisions at the Shopee
marketplace during the current pandemic. Purposive sampling technique was
used to determining the sample. The results obtained were that perceived trust
and the perceived risk had a significant positive effect on purchasing decisions
either directly or through purchase intention as an intervening variable. The
recommendation for Shopee is to focus more on minimizing the risk of its
consumers, including the risk of being infected with Covid-19.
Keywords: Purchase Intention, Perceived Trust, Perceived Risk, Buying
Decision.
Detail Information
| Item Type |
Other
|
|---|---|
| Penulis | |
| Student ID | |
| Dosen Pembimbing | |
| Penguji | |
| Kode Prodi PDDIKTI |
61201
|
| Edisi |
Published
|
| Departement |
Manajemen
|
| Kontributor | |
| Bahasa |
English
|
| Penerbit | Universitas Yarsi Pratama : Tangerang., 2022 |
| Edisi |
Published
|
| Subyek | |
| No Panggil | |
| Copyright |
Lembaga Penerbit
|
| Doi |