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Analisis Inovasi dan Optimalisasi Supply Chain Management pada Sektor UMKM di Kawasan Lokal
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This study aims to analyze the impact of supply chain management (SCM) practices on
company performance, specifically focusing on the mediating role of supply chain
performance within small and medium enterprises (SMEs) in the ceramic and pottery
craft sector in Wedi, Klaten, Indonesia. Given the competitive pressures faced by SMEs,
particularly in traditional craft industries, SCM practices are increasingly relevant for
enhancing organizational performance and sustainability. The study employs a survey
methodology, collecting quantitative data through structured questionnaires distributed
to all 50 pottery and ceramic SMEs operating in the target area. To assess the
relationships, path analysis was utilized, enabling a detailed examination of both direct
and indirect influences of SCM practices on overall company performance. The SCM
dimensions evaluated in this study include customer relationship management (CRM),
supplier relationship management (SRM), goal congruence, and information sharing,
each of which represents critical facets of SCM in this context. The results demonstrate
that CRM, SRM, goal congruence, and information sharing each have a significant,
positive effect on company performance. Additionally, these SCM practices positively
influence supply chain performance individually. However, supply chain performance
does not play a mediating role in the relationship between SCM practices and company
performance, suggesting that SCM practices directly drive company outcomes without
substantial mediation.
Keywords: Supply Chain Management Practices, Customer Relationship Management, Supplier
Relationship Management, Goal Congruence, Information Sharing
Detail Information
| Item Type |
Other
|
|---|---|
| Penulis | |
| Student ID | |
| Dosen Pembimbing | |
| Penguji | |
| Kode Prodi PDDIKTI |
61201
|
| Edisi |
Published
|
| Departement |
Manajemen
|
| Kontributor | |
| Bahasa |
Indonesia
|
| Penerbit | Universitas Yarsi Pratama : Tangerang., 2024 |
| Edisi |
Published
|
| Subyek | |
| No Panggil | |
| Copyright |
Lembaga Penerbit
|
| Doi |