Exploring the Potential of ChatGPT Integration in HRM for SMEs: Enhancing Productivity, Stimulating Creativity, and Promoting Sustainable Business Innovation

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Exploring the Potential of ChatGPT Integration in HRM for SMEs: Enhancing Productivity, Stimulating Creativity, and Promoting Sustainable Business Innovation

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Micro, Small, and Medium Enterprises (MSMEs) often face limitations in terms of quantity and
quality of human resources. These limitations can hinder MSMEs' ability to innovate and compete
in an increasingly complex market. The utilization of technology can assist MSMEs in enhancing
operational efficiency. However, not all MSMEs are capable of adopting advanced technology due
to resource constraints and limited technological understanding. The aim of this research is to
investigate the potential and effectiveness of integrating ChatGPT into Human Resource
Management Systems (HRMS) for MSMEs, with a focus on enhancing productivity, stimulating
creativity, and fostering sustainable business innovation. The research method employed is a
literature review with a qualitative approach and descriptive analysis. The literature review is
utilized to explore relevant literature from Google Scholar for the period 2018-2024. The study
findings indicate that in the continually evolving digital era, technology integration such as
ChatGPT in HRMS for MSMEs holds significant potential for enhancing operational efficiency,
productivity, creativity, and business innovation. Through the implementation of this strategy,
MSMEs can optimize their human resource management, create significant added value, and
strengthen their position in an increasingly competitive business environment.


Detail Information

Item Type
Other
Penulis
Doni Arie Rosandy - Personal Name
Student ID
Dosen Pembimbing
Penguji
Kode Prodi PDDIKTI
61201
Edisi
Published
Departement
Manajemen
Kontributor
Bahasa
English
Penerbit Universitas Yarsi Pratama : Tangerang.,
Edisi
Published
Subyek
No Panggil
Copyright
Lembaga Penerbit
Doi

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