JURNAL
Facebook Ads Split Testing Analysis with Campaign Budget Optimization Techniques Using Tableau
- Bagikan:
The Covid-19 pandemic has had a major impact on the
national economy, including MSME. The impact of Covid-19 caused
the decline and bankruptcy of some MSME due to declining sales due
to social restrictions. The solution to survive and thrive is to change a
conventional business into an online business. One of the media used
for online business is social media marketing, especially Facebook and
Instagram with the most users. However, with this great potential,
many MSME cannot take advantage of it due to lack of knowledge and
fear because of the disadvantages of advertising with Facebook ads.
To reduce advertising losses, this study provides a split testing analysis
of Facebook ads with the campaign budget optimization (CBO)
technique so that the optimal budget for advertising has potential and
terminates ads that are not potential. The results of the study obtained
that the budget was optimized on ad set1 of Rp. 139,943, CTR 2.58%
shows good creative ads, CPC, and low link clicks with an average of
Rp. 615 and 59 content serving below the standard 65% due to slow
speed web. This research is expected to help MSME avoid advertising
losses because they do not go through the testing stage and do not
optimize the CBO technique provided by Facebook.
Detail Information
| Item Type |
Other
|
|---|---|
| Penulis | |
| Student ID | |
| Dosen Pembimbing | |
| Penguji | |
| Kode Prodi PDDIKTI |
55200
|
| Edisi |
Published
|
| Departement |
Informatika
|
| Kontributor | |
| Bahasa |
English
|
| Penerbit | Universitas Yarsi Pratama : Tangerang., 2025 |
| Edisi |
Published
|
| Subyek | |
| No Panggil | |
| Copyright |
Lembaga Penerbit
|
| Doi |